It’s funny, with such a ridiculous title, you’d think this site is another “get rich quick” scheme. The fact is, the title is an attention getter, but once that attention is captured, which it is very effective in doing so, the attention is held and often rewarded with great information.
I think the overall purpose of any blog, regardless of it’s premise, is to entertain people. It’s not enough to simply have good advice. You also have to be entertaining. I just finished reading one of Ramit’s articles he did for another site, titled “Why Your Friends Don’t Eat Healthier, Save Money, Or Clean Their Garage.” It’s about barriers. Those nasty little excuses we make to justify our laziness or things we do subconsciously to avoid doing what we don’t really want to, even if we know it’s good for us. This is a great analogy for good advice, because even if the advice will solve a nagging problem and it’s the simplest solution you’re ever going to find, only a small percentage of the people that receive that advice will actually implement it.
Therefore, the need to also be entertaining. Even though I know the advice is good for me, chances are, I’m not going to follow it unless it fits nicely into my lifestyle. I’m not willing to rearrange my life unless I have great motivation to do so.
Ramit’s blog is both full of entertainment and great advice. Like any great writer, Ramit’s style is very simple and straightforward. He can explain complex subjects in ways those unfamiliar with the subject can easily digest. These skills are becoming fundamental to success for anyone versed in a complex subject, such as finance. It’s the ability to take the complexity out of the equation and reduce it to something a lay person could understand. Lay person in this case being someone not well versed on the subject.
Anyway, I’m rambling. I like Ramit. He seems very personable and engaging. He’s not like most big time bloggers in that he responds to his audience personally. When I started following him on Twitter, he sent me a personal thank you message. Those are the types of touches that keep me interested in what he has to say. I’m not just another annoying reader, I’m a person who he cares about helping. At least that’s the aura he’s creating.
It’s working. So go check it out.









